Diploma in Digital Marketing

Course Description

Who is it for ?

  • Undergraduates & School Leavers
  • Marketing Professionals
  • Digital Marketing Executives
  • Individuals making a career switch
  • Business Owners and Entrepreneurs

Description

This course aims to provide an understanding of Digital marketing including social media management, strategic digital planning and paid media.

Duration

3 Months

Objectives

  • Comprehensive Understanding of digital marketing ecosystem
  • Understand the practical application of digital marketing for business objectives.

Course Modules

Introduction to Digital Marketing
Social Media Marketing
Introduction to Website Optimization
Introduction to Search Engine Marketing
Paid Media
Content Marketing
Analytics
Career Overview in Digital Marketing

Duration of the course

  • 20 hours Institutional Lectures
  • 10 Hours Self Learning
  • 10 Hours take home assessments.

Detailed Curriculum

Introduction to Digital Marketing

This module provides an introduction to digital marketing and knowledge of how different elements of digital marketing work together.
Supply Chain Planning and will gain basic skills necessary for the course. Construction forecasting models that enables to predict future demand is investigated in this module.

  1. Understanding the basics of the internet
  2. Principles of digital marketing
  3. Connecting with the Customer
  4. Understanding objectives
  5. Digital Research Basics

Social Media Marketing

In this module, learners will cover key aspects of social media marketing and gain a deeper understanding of two or more social media platforms.

  1. Key social media platforms
  2. Facebook Marketing
  3. Channel Planning
  4. Understanding Audiences

Introduction to Website Optimization

In this module, learners will obtain a understanding of the online opportunity pertaining to web and how to optimize the experience for better business impact.

  1. Web Design and mobile optimization
  2. Design Principles
  3. Copywriting for web
  4. User -Centered design

Introduction to Search Engine Marketing

In this module, gives a deeper understanding of onsite and offsite search engine optimization.

  1. SEO Fundamentals
  2. Search Engine marketing
  3. Keywords
  4. Measuring SEO performance

Paid Media

Content Marketing

  1. Introduction to content marketing strategy
  2. Developing a content marketing plan
  3. Content research
  4. Content Creation workshop
  5. Copy writing for social media
  6. Understanding Metrics and performance

Analytics

  1. Web Analytics fundamentals
  2. Social Media Analytics
  3. Google analytics set up
  4. Setting Goals with Google analytics
Course Description

This course includes:
Industry Specialist Conferences
Online learning student portal
Live sessions via Zoom
Assessments via the LMS system
Classroom sessions
This course includes:
Industry Specialist Conferences
Online learning student portal
Live sessions via Zoom
Assessments via the LMS system
Classroom sessions