Certificate in Digital Marketing

Course Description

Who is it for ?

  • Undergraduates & School Leavers
  • Marketing Professionals
  • Digital Marketing Executives
  • Individuals making a career switch
  • Business Owners and Entrepreneurs

Description

This course aims to provide an understanding of Digital marketing including social media management, strategic digital planning and paid media.

Duration

12 weeks

Objectives

  • Comprehensive Understanding of digital marketing ecosystem
  • Understand the practical application of digital marketing for business objectives.

Course Modules

Introduction to Digital Marketing
Facebook & Instagram
Linkedin
TikTok
Conversational Commerce
Introduction to Paid advertising
Content Marketing
Influencer marketing
Understanding Social Media Analytics
Career Overview in Digital Marketing

Duration of the course

  • 26 hours Institutional Lectures
  • 10 Hours Self Learning
  • 13 Hours take home assessments.

Detailed Curriculum

Introduction to Digital Marketing

This module provides an introduction to digital marketing and knowledge of how different elements of digital marketing work together.
Supply Chain Planning and will gain basic skills necessary for the course. Construction forecasting models that enables to predict future demand is investigated in this module.

  1. Understanding the basics of the internet
  2. Principles of digital marketing
  3. Connecting with the Customer
  4. Understanding objectives
  5. Digital Research Basics

Facebook and Instagram

In this module, learners will cover key aspects of facebook and instagram marketing and gain a deeper understanding of these key social media platforms.

  1. Understanding facebook ecosystem
  2. Facebook Marketing
  3. Instagram Marketing
  4. Channel Planning
  5. Understanding Audiences

Linkedin & TikTok

In this module, learners will obtain a understanding of the online opportunity pertaining to linkedin and tiktok.

  1. Understanding LinkedIn capabilities
  2. Linkedin for recruitment
  3. Brand building on LinkedIn
  4. TikTok for Digital Marketing

Conversational Commerce

In this module, gives a deeper understanding of the role of conversational commerce in effective digital media strategy.

Paid Advertising

Content Marketing

  1. Introduction to content marketing strategy
  2. Developing a content marketing plan
  3. Content research
  4. Understanding Metrics and performance

Influencer Marketing

This module covers a deeper understanding of successful influencer marketing campaigns as a case study.

Course Description

This course includes:
Industry Specialist Conferences
Online learning student portal
Live sessions via Zoom
Assessments via the LMS system
Classroom sessions
This course includes:
Industry Specialist Conferences
Online learning student portal
Live sessions via Zoom
Assessments via the LMS system
Classroom sessions